It's all about how the world defines you. Together we can find the graphic identity that captures the essence of what you are all about.


Simple expression is effective expression. This is my credo, based upon experience in observing, learning, and working with clients.

Corporate identity is a cornerstone of any organization. That’s why it is vital to create a cohesive visual identity that clearly signals the essence of the organization and its heritage. Form goes hand in hand with content, which leads the way to finding the right form. Simple visual modes of expression have always been a source of inspiration and fascination.

Several years of experience in developing visual concepts have taught me an invaluable truth: a logo alone does not make an identity. You need to create a visual universe containing a number of components working together to make the whole greater than the sum of its parts. The dynamics of this whole become the visual being of the organization.

Design is a personal matter. That’s why fruitful, close relationships to clients and partners are at the heart of all our graphic solutions.

Sofie Engel



Sofie Engel has logged more than 10 years of experience — working with a broad diversity of clients — since earning her Masters of Visual Communication at the Danish Design School in Copenhagen.

2009 – present
Founder/designer at the design studio It’s all about

Danish Design Award Nominee 2012
Project: Educational books for children in Danish schools on the topic “violence at home”. The books are produced in collaboration with Danner

IAA Award, honorary mention
Project: Campaign for the Danish Sclerosis Association

2010 – 2011
Teacher of typography at the Kolding School of Design

Nominated for the Designpreis Deutschland
Project: Visual identity and label design for Indslev Bryggeri A/S

HOW’s International Design Award
Project: Visual identity and label design for Indslev Bryggeri A/S

2005 – 2009
Partner/designer at Hald Engel design studio

2003 – 2005
Founder/designer at the Engel design studio

2000 – 2003
Designer at 2GD/2GraphicDesign

1992 – 1999
Master of Visual Communication at the Danish Design School, Copenhagen