I develop visual identities for new organizations/companies, redesign existing materials and I create visual identities for strategic campaigns, conferences and events. I also participate in major book projects for publishers and organizations, and work with a number of magazines.
HOW I WORK
The size of a project does not affect my approach to a solution. My starting point and development processes are standard in all projects.
We work in three distinct steps:
2. Mode of expression
The visions and goals of the organization are laid out at preliminary meetings. Together we determine which core values should be used as a conceptual platform for inspiration in the work ahead. The scope of the individual project determines the length of the analysis phase.
Mode of expression
Through a process of sketching and open dialogue, I am able to arrive at a visual identity tailor-made for your organization. It’s all about will develop a simple trademark or a comprehensive visual identity that may include all or some of the relevant elements of design below.
Together we define the visual universe and determine the basic design elements that will most effectively signal the values of your organization.
The basic elements of effective design may include:
2. Visual universe using additional design elements
3. Colour scheme
Design manuals or brandbooks make effective marketing tools for internal and external use. They help create and maintain uniformity to ensure instant recognition of your visual identity and to ensure the clarity of all messages projected through your visual identity. Its all about helps you create a toolbox containing the elements below:
2. Use of the colour scheme
3. Effective and uniform typography
4. Material formats
5. Type of paper
6. Photo and other graphic style
Once the visual universe has been defined, we can begin to implement them in selected components from the guideline list below:
Flyers & Take-aways
Indoor and outdoor